The company started to expand in to new frontiers of the gadget industry. Four decades ago LEGO started to target women with the introduction of furniture pieces and dollhouses; in 1974 it introduced its first individuals figures, referred to as Minifigures; and 1979 this expanded into space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements aimed toward young girls. This era also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen signing up for the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also saw the introduction of something that allowed customers to choose certain stones they wanted to purchase and create their own styles, rather than acquire pre-made sets; it was popular with adults, as well as children. In the same decade, Profano branched out into ancient territory along with the Castle idea, and in 80 the company added its first train sets to its selection.
In 1989 Lego released the Pirate subject, and with it an array of pirate ships, desert islands and treasure. The corporation also enhanced its assortment of facial expressions, adding beards, eye sections and lip stick in addition to the typical two eye and smile. Some mature Lego lovers resented these types of changes, choosing the more basic faces of earlier products.
As Lego expanded into a huge multinational corporation, completely to find ways to meet the demands of their big click to find out more name clients like Goal, Wal-Mart and Toys ‘R’ Us, which in turn demanded much larger selections and faster delivery times. To maintain with these requirements, the company did start to reduce total production moment for new products by causing more make use of computerized assemblage systems.